At the height of the battle Roman forces pressed into the Carthaginian front line, which was deliberately retreating under orders from Hannibal. In their desire to destroy the retreating opposition, and seduced by their forward progress, the Roman forces were drawn into a pocket, enveloped and annihilated.
The desire to make progress is strong. Most of us tend to feel better if we have achieved, moved onwards, been seen to make things happen. Progress is seductive. It draws us forwards, leads us up the garden path and satiates our need for instant gratification. That’s all very well, but only outcomes get you paid.